After working as part of a franchise where branding was decided for them, the opportunity to create their own branding was really exciting to Michelle and Mark of Financial Planning Mackay.
To put it really simply, the essence of the branding can be found in the name:
- Financial Planning: Mark and the team are professional, intelligent, numbers-y people who grow and protect their client’s wealth all day every day.
- Mackay: Mark and the team are also very funny and approachable local people who encourage an in-person chat and will take the time to explain the very smart numbers-y stuff in an understandable way.
We decided to use design to showcase that sleek and solid side, whereas copy and images have been used to portray the more relatable information. Either way, Financial Planning Mackay is a unique player in the space so we needed a brand identity that stood apart from the rest. Market research showed that most other firms in the local space utilised blue and red. After going through a few colour variations, a monochromatic scheme was decided upon with a touch of metallic. This created a classic and strong feel with a hint of luxury. It’s about infusing the traditional with the innovative.