While we created the logo, Aaron got started with his first few jobs and began preparing some project before and after photos. In this case, we encouraged Arrow to delay launching their social media pages until the branding was finalised. This is often the first thing a new startup does, but waiting sure did pay off. After designing some custom banners and graphics, the social launch was super successful – Aaron was booked out months in advance in no time. Clients could visit the page and see a consistent, professional brand and a library of completed projects AKA social proof that showed the quality of Arrow Construction.
From here, we created a compact yet effective website with the vision that we will edit the site as Arrow grows. It provides customers with the basic details about services and encourages them to contact Aaron directly for a quote.
This was then paired with a larger media kit including business cards, notepads, magnets, pens, and the tradie classic: stubby coolers. Arrow Construction is the client that we typically work best with as we grow together, continually expanding Aaron’s online presence and marketing efforts as needed.