By now, we know you have read our blog about giving your marketing a refresh for the new year. If not, you can find it here. So, now let’s dig a little deeper into why it is so important to maintain a fresh website and the easiest ways for you to consistently keep it that way.
With digital marketing evolving all the time, and as younger generations grow accustomed to digital tools, it is crucial to update your website with consistently fresh content. Having up-to-date content not only keeps your website at the top of search ratings but can also generate more leads and drive customers to your website. It also gives you a chance to remove out-of-date content and ensure that your website is on-brand with your current business model.
When doing your website maintenance, there is one thing you should always keep at the front of your mind: internet users are fickle. This can be broken down by looking at the overall user experience of your website and how it can be improved.
The first is aesthetics. Your site needs to be design-driven with your ideal customer in mind, i.e. if you are trying to attract an older demographic, there is no point in having a dark and hard-to-read website. Your design also needs to be consistent throughout your website. So, maintaining your font and colours and overall branding needs to be clear on every page of your website. Nailing these elements adds to your professionalism and overall credibility, which can translate into sales.
The second reason is responsiveness. The latest data shows that websites need to load within 2 seconds because, on average, 25% of users will navigate away from a website if it takes longer to load.
Is your website mobile responsive? Over 57% of all internet users have a smartphone and will opt to conduct searches on their phones, even when a computer is available. So, having a website which is adapted for mobile use is essential, especially when over 80% of those users expect a website to function better on a mobile device than on a computer.
This leads us to functionality. Internet users generally expect a website to be easy to navigate. Things like long and complicated navigation menus or hard to find contact information can deter your customers. Fortunately, there are easy solutions for this.
The content is also one of the most critical facets of your website. But, nailing attention-grabbing content can be tricky. These days, most internet users are scanning pages, rather than reading everything you have written. A way around this is to have easily digestible content. So, short paragraphs, lists, emphasised words etc. are all ways of ensuring customers who scan can easily sight the keywords of your content.
This is just a summary of some of the things to consider when optimising your website. There are many other factors which can impact on a website’s productivity. Fortunately, Allways Digital can make this easy for you with one of our web packages. So, remove the stress of online marketing by letting us take care of your website optimisation for you. Contact us today to get started.