A Whirlwind Week at State of Social: Allways Digital Takes Perth by Storm

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September 11, 2023

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If you’ve ever wondered what happens when two tropical gals make their way to Perth for a week of digital marketing knowledge-bombs and some well-deserved team bonding, then hold onto your hats, people! We’ve touched down back on home soil after an unforgettable week attending the State of Social conference, and let me tell you, it was action-packed and over way too quickly—like most trips away are!

A Bumpy Start But Smooth Landing

My week didn’t exactly start off without a hitch; my flight was delayed, of course. Because why would any trip of mine go smoothly from the get-go? But despite the rocky start, I finally made it to Perth, and let me tell you, it was worth the wait.

From Pixels to People

Here’s something you won’t believe: Jai, our graphic designer, and I met in person for the first time after five long years of collaboration. That’s right—years of remote working, Asana chit-chat, and endless emails led up to a real-life, in-the-flesh meetup. It was almost surreal!

A Day of Mixed Emotions

Our first day was packed with activities: shopping, eating, and—well, more eating. We tried to shake off our jet lag and acclimate to the local temperatures, which were a bit chilly for a pair of tropical gals like us.

Day 1: Where Minds and Puppies Meet

The first day at Optus Stadium was a brain feast. Edwin Lopez-Varela’s “A Bonfire of the (Marketing) Vanities” session and Rob Campbell’s closing keynote were absolute standouts. And I can’t forget to mention the Barkout Session. Lenny & Larry, two adorable rescue puppies, made the conference feel like a day at a spa—puppy cuddles are the best kind of stress relief.

Day 2: A Continuous Learning Curve

On the second day, Tess Palmyre’s presentation on Diversity, Equity, and Inclusion was eye-opening, to say the least. Mel Ho’s “More LAD, Less Ad” made us reevaluate our approach to marketing with some not-PG brainstorming activites. Yep, mind blown!

Food, Glorious Food

We indulged ourselves in some of Perth’s culinary best. From cozy cafes to fancy restaurants, our palates were not disappointed. Good food is the foundation of genuine happiness, right? As two sushi-lovers we had a fab time and even got to visit the super fancy schmancy Nobu – DELISH!

When I DJ, Everyone Sings

Our winery tour took an unexpected yet delightful turn when I got control of the music. A beautiful setting, a glass of wine in hand, and suddenly everyone was singing along. A perfect moment if I ever saw one.

Baggage Full of Goodies

Jai had one mission before leaving: to raid Woolworths and Coles for Aussie treats to take back home. I helped her pick out the best of the best, and we ended up with enough snacks to feed a small army. While she REFUSED to take Vegemite, we compromised on at least one box of Vegemite Shapes! I’ll let you guess how close we came to exceeding the baggage limit.

Real Talk > Screen Talk

The most rewarding part of the trip was the time spent talking about things that matter. It’s one thing to chat about work via screens, but a whole other experience to talk face-to-face about, well, life!

All in all, this conference was not just about learning and networking. It was also about team building, creating memories, and reminding ourselves that sometimes, you’ve got to close the laptop and open yourself up to real-world experiences. I can’t wait to do it all again soon. Until then, we’re back into our work, but with a renewed sense of purpose and a lot of great memories.

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