Whether it is to be healthier or tick off items from our bucket list, making new year’s resolutions is a way for us to start the new year on a refreshing foot. But resolutions aren’t just for individuals. If you are a small business owner, you could use the momentum of the new year to liven up your business marketing. To get you off to a good start, we have compiled a list of our top 5 ways you can give your marketing a new year’s boost:
Create a Marketing Plan
There is nothing more detrimental to a business’ marketing than having a disjointed presence. Having an effective marketing plan is the best way to keep your business’ marketing on track. Creating a strategy which encompasses various platforms and captures the key facets of your business is the most effective way to ensure your marketing is smooth, matches your brand and is targeting your ideal customers.
Refresh your website.
We have always believed that websites are a business’ digital anchor. They are where most consumers go to find out more about your business. So, it makes sense that your website is one of the first stops which benefit from your new year’s refresh resolution. A website refresh doesn’t have to be time-consuming. You could simply start with updating your copy or photographs or updating your colour scheme.
Show customers your value
Most businesses fall down the rabbit hole of trying to market all the facets of their business. While this is fine, a more effective way to promote your business is by showing your customers how your business can add value to their lives. Examples of this are promoting items or services which fix a customer’s problem, answering a commonly asked question or by that product or service you offer which simplify or eliminate tedious tasks.
Shake up your socials.
42% of the world’s population use social media. With that many users, having a strong social media presence is a must for your business and consistency is the best way to achieve that. So, your new year’s social media marketing resolution should be to have a consistent social media message and a consistent posting schedule. Think about setting time aside once a week or once a month and schedule your social media posts. Remember to do research on what is trending and always use hashtags when posting to platforms like Instagram.
New content format
Whether it be blogs or your social media posts, it is easy to get stuck in a rut with your content. Fortunately, this is an easy problem to fix. Try to liven up your blog posts with an in-depth review of a product or service. Or, create some infographics for your socials. You can also repurpose some of your existing content by giving them an update or editing them with updated statistics or facts.
We can see how doing a full marketing refresh can seem complicated. But it doesn’t have to be. Contact us at Allways Digital for your solution put in simple and easy to follow terms. We can help you create a marketing plan and review your current marketing tactics to give you honest advice on where best to start your new year’s boost.